The PrimeSeg system describes the older population to you in immediately useful ways. It helps you select specific geographic areas, identify target populations, and market appropriate products and deliver needed services to the older population. PrimeSeg does this by combining the unique data from Decision Demographics’ national surveys of the 60-plus population with a wealth of demographics. These data are united using our exclusive PrimeSeg segmentation system.
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Delivering comprehensive data on the older population
directly to you, along with the behavioral insights provide by our
segmentation system, PrimeSeg is a unique resource that targets
this country’s largest
and wealthiest demographic group – adults over 60.
Do you want to market to sunbirds in the South? Or would you rather identify specific areas that your customers prefer? Do they want bright city lights, or a settled suburban lifestyle? How do older individuals feel about different types of adult housing? How many of these seniors have disabilities, and what types of disabilities do they have? How do they choose their doctors? If they needed help with ADLs, who would provide it?
The PrimeSeg web site gives users the ability to create accurate, detailed, custom-designed maps, tables, reports, and market area profiles - for any geographic area in the United States, from small communities to large cities. Pick a single location or compare several areas, choose the data you want, and specify the format.
A few keystrokes let you create a color-coded map, a data table in HTML or PDF formats, or a even spreadsheet. PrimeSeg lets you make your decisions immediately, eliminating months of research. You can easily identify markets and strategies, because Decision Demographics has already done the preliminary work for you.
PrimeSeg can also help you find potential clients that mirror your current customers, enabling you to expand your markets without extensive research or having to conduct your own costly and time-consuming surveys.
PrimeSeg provides the data you want, when you want it.