As the nation’s population ages, older Americans will come to dominate the market for your products and services - if they do not already. PrimeSeg is the online market analysis service that helps target the older population efficiently and effectively.

Older Americans are not a single market. They are diverse - in their characteristics, their needs, their preferences, their location and their level of affluence. Marketers and service providers want accurate, up-to-date data on this population in a format that is ready to use now. PrimeSeg gives this to you.

Log on, specify your market, and PrimeSeg will deliver data tables and maps with demographic characteristics, housing needs and preferences, health care access problems, health insurance coverage, and much, much more, for any geographic area in the United States - whether you are interested in a single neighborhood, a five mile radius around an intersection, or comparing different metropolitan areas.

Decision Demographics, an independent development and consulting firm based in the nation's capital, developed PrimeSeg as an online tool that provides detailed, useful information on the needs and preferences of the over-60 population, with over a million dollars in grant funds from the National Institute on Aging at NIH (NIH Grants: 1 R43 AG 17781-01 & 5 R44 AG014596-03).